The Brand

Alice van Cal designs fine jewellery that inspires its wearer to find gratitude in life’s beauty.

Her precious creations are to be worn as a reminder that, no matter where we find ourselves, life is a beautiful journey. It is her mission to create unique pieces that hold true significance and can be worn and treasured every day.

Versatile, meaningful and timeless, Alice van Cal’s jewellery is crafted to the highest standards and features her signature invisible clasp as well as The Alice, a patented design that can be worn as a necklace, bracelet, earring drop and a hand jewel, from dusk to dawn.

The Designer


Alice’s earliest memory is of playing with her grandmother’s necklace: the beginning of a journey that, two decades later would see her arrive in London to intern at Baume & Mercier and lead her to the Cartier workshop in the same building. She became a protégé, gaining exclusive insight into the craft of fine jewellery making and soon after, created her signature four-in-one jewellery design, ‘The Alice’ (patent pending).

Since the launch of her company in 2018, Alice has sought to create jewellery that is not only beautiful but versatile, meaningful and timeless. Sourcing the finest materials and applying her meticulous attention to detail in their design, Alice ensures that each piece is as durable as the longevity of the memory it promises to hold. It is her mission to create unique pieces that hold true significance and can be worn and treasured every day.


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